MTL inc. Trends

MTL inc. Trends

MTL inc. Trends is an annual report on the business practices of young entrepreneurs, developed by Fondation Montréal inc. with the support of BMO Bank of Montréal.
Each year, Fondation receives applications and identifies the most promising businesses. This close contact with emerging startups gives the Fondation a privileged look at Montreal’s startup community, which is why it is strategically positioned to observe upcoming trends.

Who is MTL inc. Trends for?

This publication pretends to be a reference document for young entrepreneurs, also usefull for people interested in startups, business pratice and market trends.

What is this year's trend?

This year, Fondation identified data valorization as a noticeable key trend among its candidates and laureates.

For what purpose(s) do you use data as part of your company's activities?  

90% of Fondation Montréal inc.'s laureates, said they use data as part of
their business activities.
  • Marketing (67%)
  • Product development (74%)
  • Optimization of internal processes (55%)
  • Data collection is an integral part of the business model (43%)
Read the 4 case studies of Fondation Montréal inc.'s laureates who have an optimal use of data :

Alyeska Guillaud, Mélanie Heyberger and Carolyne Parent

From Rachel

Ethan Song and Hicham Ratnani

Frank And Oak

Adrien Sicard


Alex Pagé, Gabriel Damant-Sirois, Vincent-Charles Hodder and Colin Stewart

Local Logic


Do startups have competitive edge comparing to big industries?

According to the experts consulted, startups have three competitive advantages over large companies when it comes to data valorization : 
  • Agility
  • Innovative thinking
  • The opportunity to start from the ground up
Read point of view of experts like the founders of Dialekta and Anagraph, Fondation Montréal inc.' laureates, and close business personnalities such as the founder of  Groupe Maurice and the responsible of business development at  Groupe Park Avenue

Download MTL inc. 2017 Trend